Bioavailability – What Is It And Why Is It Important?

If you’re new to the concept of bioavailability, the first thing you need to know is that it’s a very important concept that can be applied in your everyday life. Understanding this will help you maximize the benefits from the food you consume and help you LEVEL UP your wellness.

So, what is bioavailability?

Bioavailability is the fraction of a compound (these compounds range from curcumin in turmeric to carotenoids in moringa) which actually reaches your body’s circulation mechanism and is capable of having an active effect. It has to reach the circulation system so that it can be well absorbed into the bloodstream and then be sent to different parts of the body where it can play its role.

Basically, bioavailability is how well your body actually absorbs the goodness (nutrients) present in anything you eat or drink.

Why is bioavailability important for you?

Every day, we need a certain amount of nutrients to maintain optimal health. When we do not consume enough nutrients, they may lead to health complications in the long term. That’s why it’s important to maximize the benefits and reach maximum absorption of the nutrients you eat on a daily basis. 

Take an example, let’s say that X mg is the recommended daily intake of vitamin C and you consumed X mg of vitamin C the whole of yesterday. But there’s a chance that your body didn’t absorb all the X mg of vitamin C from the foods you ate. 

Is there a way to allow your body to better absorb that vitamin C from your food? Yes, with bioavailability! By consuming zinc with vitamin C foods can improve the “bioavailability” of vitamin C. 

Find out more about bioavailability and how it can help you function better and improve your health.

What are the factors which affect bioavailability of a substance?

1. Gastrointestinal health: a healthy gut is required for optimal absorption of active substances.

2. Time of consumption: Circadian rhythm is our body’s clock and it controls what happens every minute. Therefore, some substances have maximum absorption during a particular time of the day.

3. Interactions with other substances: For instance, calcium reduces absorption of iron, but pepper improves absorption of curcumin in turmeric. It’s all chemistry!

Understanding these better will be the first step to improving bioavailability.

Improving bioavailability

Here you’ll find ways to improve bioavailability of some of our 100% organic superfood powders and essential vitamins!

100% organic superfood powders:

1) Turmeric

1. Cooking with fats such as coconut oil or mixing a golden latte or smoothie with full-fat dairy, almond or coconut milk will optimise the body’s absorption of curcumin. 

2. Piperine in pepper also increases the absorption of more curcumin for better benefit

3. Best time to consume turmeric is 3-4 hours before or after a meal for optimal absorption of curcumin

2) Cacao

1. Grab a food which has natural sucrose content like fruits to get the best benefits! Just sprinkle some cacao powder on your evening fruit bowl. Sucrose is shown to increase absorption of the polyphenols in cacao. 

2. Vegetables, fruits, seeds, whole grains like oats, legumes and nuts are some of the healthy carbohydrate options which you can consume with cacao as they are shown to increase absorption of beneficial nutrients in cacao.

3) Baobab

1. Consume baobab with foods rich in flavonoids such as green tea, fruits such as apples, bananas and blueberries and vegetables such as tomatoes, turnip greens and sweet potatoes. The flavonoids present in these foods increase absorption of vitamin C in baobab.

4) Ashwagandha

1. When consuming ayurvedic herbs such as ashwagandha, take it as a polyherbal combination with other herbs and spices.

2. Combine ashwagandha with healthy fats such as coconut milk to maximize the benefits.

5) Chia seeds

1. Grinding chia seeds helps increase absorption of the nutrients they contain! Grinding them releases the wide nutrient profile in chia seeds better and improves absorption of those nutrients.

6) Moringa

1. Acidulants such as citric acid in lime, acetic acid in pickles, malic acid in tomatoes, bananas, cherries and apples have been proven to increase the beneficial compounds of moringa absorbed by the body.

7) Matcha

1. Squeeze some citrus juice from fruits like lemon into your matcha drink! Vitamin C present in the juice greatly improves the amount of antioxidants that finally reaches your bloodstream.

2. Have anything matcha before your breakfast. Consuming matcha on an empty stomach is shown to increase absorption of nutrients by 3 times.


1) Vitamin C and plant-based iron

Plant-based iron, also known as non-heme iron is not that easily recognised by the body. Vitamin C helps to break down the plant-based iron into compounds that the body can absorb more easily.

The next time you are having a spinach or chickpeas salad, squeeze some lemon onto it!

2) Vitamin D and calcium

Vitamin D helps to maximize the absorption of calcium. Along with your fortified soy milk or almond milk, have foods rich in calcium sources like green leafy vegetables, broccoli, oranges, or tofu!

Apart from this, there’s something else that will interest you.

Vitamins are of two types: fat-soluble and water soluble. Vitamin B and C are the only two water soluble vitamins, and the rest are all fat soluble. This means that vitamins B and C require water and the other vitamins require adequate amounts of fats for the body’s absorption pathway. So,

– If you’re having vitamin D/A/E, try to have it with fats like oil or milk.

– In the case of vitamin B or C, gulp down lots of water. Remember, if it is water soluble, it won’t stay in your body for long.

Now that you know about bioavailability, why don’t you explore our range of 100% superfood powders and superfood drink mixes and consume them using our tips so that you can put them into practice (and level up your wellness)? Afterall, practice makes a man perfect!

Try out our superfoods today!

So, what’s the first superfood you’re going to experiment with?

Keep Reading